I have to say, as a whiskey drinker myself (which has progressed big time in the last two years), these ads from Jim Beam are simply genius. There are times when I want to get all fancy with my drinks, especially when the "Drink of the Day" or happy hour specials sound fun and festive and like something exotic that only a mixologist can make in two minutes flat. Half the time I'm not even sure what the ingredients are, let alone why they are making my drink $12 a pop. Sometimes simple is just better. Whether you like it straight up, on the rocks or with a splash of ginger ale (preferred), there's something to be said about a drink that has stood the test of time AND has southern charm. And after a long week, sometimes there's just nothing better...
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